Ellen Merchant

I draw inspiration from both the style and sentiment of the British Arts and Crafts movement, which praised the benefits of toil, the satisfaction of hand craftsmanship, the beauty of nature and the tactile sensation of materials. The movement was bound by a shared concern with the detrimental effects of the industrial revolution on society and traditional craftsmanship. I address the same concerns through a modern lens in reaction to dissolution with the digital revolution, overproduction and globalisation.

Nature is a perpetual muse for the decorative arts, yet today the UK is one of the most nature-depleted countries in the world. In manufacturing, modern technological advances can substitute time and skill, removing an essential human element in favour of efficiency. It has led to the decline of our heritage craft industries as traditional processes are passed over in favour of cheaper, faster methods.

Through my design practice, I aim to educate and encourage conversation around the conservation of precious things that are in danger of being lost. I hope to demonstrate the joyful, enduring value of craft and quality over mass production. Embodying a traditional approach to print, I utilise natural, sustainable materials and minimise digital intervention wherever possible. At every step, I prioritise the integrity and character of hand processes, resulting in a decorative design alive with the spirit of its making.