Cuiyi Liu 刘萃一

I'm a visual communicator from China. My works are all based on linear narratives, often using digital media and participatory interaction. After completing a BA in Exhibition Design at the Guangzhou Academy of Fine Arts, I moved to London to pursue a more advanced combination of technology and art.

However, during my studies at RCA, I have become increasingly aware that design is not determined by the technology mastered, but by the human-centred content. Inspiring people to explore their humanity is, in my opinion, the greatest power of design.

So my practice is becoming more focused on the content itself, using video as the primary media, and constantly exploring the balance between technology and humanity.

We live in the age of screens. The explosion of self-published, converging media platforms has overexposed me to all types of audiovisual information on a daily basis. Videos are so easily digestible that my thoughts are consumed by the next video before I can go deeper, leaving only the most superficial emotional perceptions.

McLuhan sees the medium as an extension of the human being. Does media extend human function while at the same time mediating human function? As digital media enhances our senses through virtual worlds, is it also changing how we sense the real world?

My work is a series of fictional future scenarios that provoke the audience to reflect on excessive mediatisation.