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Information Experience Design (MA)

Ziyue Fang

Ziyue Fang is a multidisciplinary artist and visual communicator based in London and Shanghai. She is passionate about exploring contemporary social and cultural issues, creating visual narratives in a variety of media, and seeking new understandings and expressions.

During her studies at the RCA, Ziyue expanded her interest in the intersection of gender, reproduction, and social power. By challenging and reshaping gender roles she constructs a new future social order, thus offering a critical reflection on the current social environment.

Photo of Ziyue at work.

In contemporary Chinese society, women are tethered to an invisible continuum that spans from the realm of family to the sphere of societal obligations because of reproduction, which obliges them to invest an undue proportion of their energy and time into it. This incessant dedication bears a concealed cost: it frequently disrupts women's social roles, their contributions to broader societal discourse, and their pursuits in personal development and professional aspirations. However, this sacrifice has not been reciprocated and rewarded by society. The unseen and unrewarded labor of women remains hidden under the surface of societal norms and expectations, carving a silent narrative of enduring endurance and unspoken inequity.

My work builds on the current decline in male sperm quality, constructs a future context in which men are oppressed because of reproduction by reflecting on the role of women in contemporary Chinese society, in order to create a new dystopian social order and to speculatively reflect on the social dilemmas faced by women in contemporary China.

 
Sperm Service — The dystopian social order construction of Sperm Service, Video, 2'08”
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service — Still Images from Sperm Service
Sperm Service Regulation — A detailed description of Sperm Service rules and regulations, Publication, 240mm x 120mm
Sperm Service Regulation — A detailed description of Sperm Service rules and regulations, Publication, 240mm x 120mm
Sperm Service Supplement — The supplement that men in Sperm Service are required to take every day, Packaging, 150mm x 90mm x 25
Sperm Service Supplement — The supplement that men in Sperm Service are required to take every day, Packaging, 150mm x 90mm x 25mm

Sperm Service (2023, Ziyue Fang)

This project focuses on gender inequality in Chinese society and discusses the reproductive dilemmas that contemporary Chinese women are facing. Today, Chinese women are oppressed because of reproduction. By reflecting on the role of women in contemporary Chinese society, this project speculatively constructs a future context in which men are oppressed because of their reproduction, in order to create a new dystopian social order and to reflect on the social dilemmas faced by women in contemporary China.

Sperm Plan —  Photos from Sperm Plan installation show, Multimedia installation
Sperm Plan —  Photos from Sperm Plan installation show, Multimedia installation
Sperm Plan — Photos from Sperm Plan installation show, Multimedia installation
Sperm Plan —  Photos from Sperm Plan installation show, Multimedia installation
 
Sperm Plan — Identity card visual and sound design from Sperm Plan, Video, 00'58”

Sperm Plan (2023, Ziyue Fang)

The project is an early version of the formation of the Sperm Service concept by shaping the perception of future male identity through the standard of sperm quality. By interacting the future male identity card with the installation, the audience experiences a reversal of the role of the future reproductive subject.


Sperm Dark Web - Sperm Dark Web page image, website
Sperm Dark Web - Sperm Dark Web page image, website
Sperm Dark Web — Still Images from Sperm Dark Web storytelling video
Sperm Dark Web — Still Images from Sperm Dark Web storytelling video
Sperm Dark Web — Still Images from Sperm Dark Web storytelling video
Sperm Dark Web — Still Images from Sperm Dark Web storytelling, Video, 02'22”
Sperm Dark Web — Still Images from Sperm Dark Web storytelling video

Sperm Dark Web (2022, Ziyue Fang)

This is a story narrative about the dark web trade of sperm. The narrative style is inspired by the film 'Unfriended: Dark Web', and I wanted to create a psychological tension by establishing the story between truth and fiction. The black industry chain that has emerged from the scarcity of sperm has led men to indulge in an orgy of selling sperm at a high price, and is also a process in which the role and value of men in society is being redefined.

Medium:

Multimedia

Size:

Various
Dystopian Social Rules Lab — Photos of the workshop process
Dystopian Social Rules Lab — Photos of the workshop process, Workshop
Dystopian Social Rules Lab — Photos of the workshop process

The workshop Dystopian Social Rules Lab creates a dystopian context where people become dystopian social consciousnesses and create a Dystopian Society from which there is no escape due to the inner orderliness constructed.

Medium:

Workshop