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Service Design (MA)

Zhiran Song

My name is Zhiran Song, and I am a service designer based in China. I am passionate about creating meaningful experiences and making a positive impact through design.I specialize in the fields of social services, financial services, and social innovation. These areas of interest allow me to explore the intersection of design and societal needs, seeking innovative solutions that address complex challenges.

I strongly believe in the power of design to shape better experiences, improve efficiency, and enhance the overall quality of services. By combining user-centered design methodologies, strategic thinking, and a deep understanding of human behavior, I strive to create services that are not only functional and efficient but also deliver exceptional value to users and stakeholders.

In addition to my professional endeavors, I am continuously expanding my knowledge and skills in service design through continuous learning, attending workshops, and staying up-to-date with the latest industry trends. I am always eager to explore new perspectives, collaborate with like-minded individuals, and embrace innovative approaches to design.

I am excited about the possibilities that service design offers and the opportunity to create meaningful, user-centric solutions that address the complex challenges we face in today's world. I look forward to connecting with fellow professionals, sharing insights, and making a positive impact through design.

Thank you for taking the time to learn a little about me. I am open to new opportunities, collaborations, and discussions, so please feel free to reach out.

Mindful Money
Mindful MoneyGen Z individuals commonly struggle with impulsive spending. However, individuals with ADHD/ASD are more prone to becoming victims of impulsive behaviour due to their unique cognitive differences, which lead to lower executive function and difficulties in regulating certain abilities, skills, and self-control.

Background and problem statment

Neurodiversity is the concept that brain differences are natural variations. Some people’s brains simply work in a different way and that's made up for least 20% of the adult population in the UK. One of the biggest behavioural problems we found is relating to spending money impulsively. 40% of Gen Z are having the impulsive spending and there is 27% of Gen Z who are ADHD. ADHD is a condition that affects people's behaviour. they can seem restless, may have trouble concentrating and may act on impulse.Gen Z individuals commonly struggle with impulsive spending. However, individuals with ADHD/ASD are more prone to becoming victims of impulsive behaviour due to their unique cognitive differences, which lead to lower executive function and difficulties in regulating certain abilities, skills, and self-control.