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Information Experience Design (MA)

Ze Zhu

Ze Zhu (b.1997) is a space and interactive experience designer based in Shanghai and London.

A fictional future narrative based on realistic speculation, food, and the structure of the world will be reset by persimmons

We are ashamed to confront our ambitions, yet we await the ripening of the fruits in the next season, even though those very fruits reflect our most unabashed desires. People pour everything—money, emotions, and hopes—into the growth of these fruits. Consequently, the persimmons become soft, rotten, and fragile, and our opportunity to approach magnificent nature is teetering on the brink.


The illusion that arises from coincidences is the true universe. It only gazes upon you when you turn your gaze toward it. The sole criterion for resisting the established order and the inevitable tragic outcome is to seize the initiative as quickly as possible amidst the raging currents.

It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
Persimmon reset background: Old world system overloadNarrative video of the destruction of the old world and the formation of the new world. People standing by windows passively watching the outside world destabilize due to our participation. Remarkably similar to the rules of a computer's operating system, when the memory becomes full, the Earth's system becomes unresponsive and triggers garbage information cleanup and repair functions. Floods, earthquakes, and thunderstorms indiscriminately and swiftly pulverize and cleanse human information data.
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
 
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
Persimmon cultivation systems: using technology to provide a growing environment to produce persimmon liquid. The persimmon liquid will become the raw material and culture for all plants and food
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon
It is a fictional future narrative based on realistic speculation, the structure of food and the world is restarted by persimmon