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Digital Direction (MA)

Yujing Shi

Yujing Shi has interests that span multiple disciplines, including digital art, installation, and photography. She actively works across various mediums, with a particular focus on creating immersive experiences that explore the intricate relationship between physical and digital spaces, as well as the representation of time. Yujing Shi earned her Bachelor of Fine Arts degree in Design and Technology while also minoring in Photography and Immersive Storytelling at Parsons School of Design. And she pursues her master's degree in Digital Direction at the Royal College of Art.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

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A virtual reality immersive experience depicting the landscape constructed through the action of self-hugging associated with anorexia, along with the subsequent feelings of groundlessness, nothingness, and insecurities, our existence is validated when we establish contact with the world through the agency of our bodies. The coexistence of being and nothingness describes our lives, and within this inescapable sense of hopelessness and absurdity, we compromise and struggle to maintain our existence.

Starting with the exploration of sensory perception and the embodiment of the existential self within the physical world, this research journey delves into a series of experiments and body performances aimed at transferring and communicating inner experiences to the digital realm.

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Launch Project
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deformation experiment
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