Yuchen Cao

About

Yuchen Cao, hailing from Suzhou, China, is a cross-disciplinary designer, design theory researcher and entrepreneur. His educational and professional journey has taken him across China mainland, Taiwan, Tokyo and London. Prior to his enrollment at the Royal College of Art, he conducted research at Musashino Art University in Japan, exploring visual communication theory, Pierce's semiotics, and phenomenology, investigating the psychological and behavioral impact of images on individuals. Since then, he has been working for several months at a blockchain strategic consulting company in Tokyo, specializing in the design and development of emerging Web3 products.

His background in design strategy and service design has equipped him with the knowledge to focus on exploring how information visualization, virtual experiences, and speculative design methods can be applied to propose fresh perspectives and solutions for challenging real-life issues. He believes that emerging digital media technologies and immersive interactive experiences can assist individuals in envisioning idealized solutions to problems existing in various domains within society. This, in turn, helps drive the development of corresponding technologies and policies in the right direction, ultimately benefiting social innovation and well-being.

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Educational Background:

2022-23 Master of Information Experience Design, Royal College of Art - London, United Kingdom

2020-22 Master of Visual Communication Design, Musashino Art University - Tokyo, Japan

2014-18 Bachelor of Commercial Design, Chung Yuan Christian University - Taiwan

Statement

I have a deep passion for exploring this diverse world and observing society from multiple perspectives, encompassing politics, economics, religion, and ethnic cultures. The artistic mindset enables me to perceive various issues in the diverse world from different perspectives, while my background in design empowers me to seek solutions to these problems through logical and rational means.

I believe that the development of emerging digital media technologies and immersive interactive experiences provides individuals with greater opportunities for creativity and imagination, assisting them in contemplating and constructing idealized solutions. Through digital media technologies, individuals can employ tools such as virtual reality, augmented reality, and artificial intelligence to simulate and experience various scenarios, thereby enhancing their understanding of problems and facilitating the search for solutions.

Such creative and interactive experiences facilitate individuals in thinking about problems from different angles, offering greater possibilities and innovative perspectives. This immersive interactive experience has the potential to ignite people's creativity and innovation capabilities, enabling them to effectively address the issues prevailing in various domains of society.

Furthermore, the emergence of these individual visions and innovative solutions also drives the development of related technologies and policies. As people propose and implement various novel solutions, the associated technologies and policies adapt and improve accordingly to meet people's needs and expectations. This mutually reinforcing relationship brings about progress in technology and policy, ultimately fostering societal innovation and well-being.

Based on this viewpoint, in addition to my involvement with the RCA, I have also collaborated with various startups in fields such as digital healthcare, circular economy, and children's education, employing emerging digital media technologies and design thinking to contribute my efforts towards advancing innovation in these respective domains.

The Eternal Fear

Medium: Speculative Artefact / VR Experience

A Study on Animal Perception and Behavioral Responses to Fear from the Perspective of Experience Design

Medium: Research / Speculative Artefact