Yijing Chen is a service designer specialising in user analysis, visual design, illustration and interior design. She hopes to bring a more diverse perspective to solve user pain points and bring a better experience to users.
- M.A. Service Design
- B.A. Environmental Design
- ReRole - Changing gender-based stereotypes of the division of work and childcare responsibilities in China through service design.
- The Big issue Food - Food pop up store connected to Gen-Z
- AriE - The future of digital domestication
With an undergraduate background in environmental design, she has the ability to think more rationally and broadly, allowing her to analyze projects with a diverse perspective. She is passionate about combining space and services to bring about a better service experience for the user. Her comprehensive background allows her to consider both the context and the user to create design solutions that are relevant to people's real needs. She works well with teams and has excellent communication and project management skills.