Hi, I am Xin, a curious thinker. I focus on user behaviour and the patterns behind the surface phenomenon and try to discreetly predict the next possibilities. I engage in community culture shape, user behaviour research, and brand positioning. Study experience in the UK, Italy and China has cultivated my unique way of thinking and sensitivity. I perceive culture as a society's personality and am willing to be a cultural communicator and an innovator.
I care about human feelings, the meaning behind their behaviours. I think design is a way to restructure various elements to achieve a set purpose.
Royal College of ART (Service Design 2023)
Istituto Europeo di Design (Product Design 2020)
Shanghai Shunheng Construction Group (User researcher 2021)
Lujiawu Modern Community Cultural Creation Development ( 2021 )
Elderly Shoes User Research (2021)
Duracell battery sustainable packaging design (2018)