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Digital Direction (MA)

Solenn Margottin

Discover "Leterfrms," an immersive augmented reality animation that unravels the intricate connections between dyslexia, processing, and working memory. Through emerging technology, this interactive experience reveals the hidden realms of dyslexic minds and celebrates the transformative power of creative expression.

Enter a place where letters come alive, dance, and morph before your eyes. "Leterfrms" brings the words to life, displaying the challenges and triumphs of dyslexic individuals as they navigate the fluid landscapes of language. Witness the dynamic interplay of letters, as they reshape, blend, and reimagine themselves, representing the unique cognitive processes of dyslexia.

By blending immersive storytelling and captivating visuals, "Leterforms" sheds light on the strengths and alternative modes of thinking that dyslexic individuals possess. Interact with the animated illustrations, understanding dyslexia's impact on processing, while embracing its ingenuity.

Join "Leterfrms" to challenge preconceptions, opening minds to the dynamic interplay of language, perception, and creativity. Empower individuals to explore diverse perspectives and foster inclusivity in creative fields.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

Experiments in typography and texture, conversing about attitudes on dyslexia.

Solenn Margottin is a creative director from France whose creative journey is fueled by an unwavering idealism, political engagement, and commitment to accessibility in the arts. With a Bachelor's degree in Graphic Design Communication from the University of the Arts London, she has cultivated a diverse skill set encompassing typography, textiles, photography, animation/motion graphics, print production, etc. Guided by the design philosophy of "form follows function," Solenn believes in the power of intentional and purposeful design to create meaningful experiences. Incorporating elements of nostalgia into her practice, she invokes emotions and memories that are deeply rooted in memories. 

Currently pursuing a Digital Art Direction master's degree at the Royal College of Art, Solenn draws inspiration from her personal experiences with ADHD and dyslexia, nurturing a unique awareness of neurodiversity. Community is a central pillar of Solenn's work, as she recognizes the transformative impact that collective collaboration and engagement can have on artistic endeavors. This awareness drives her passion to create inclusive artistic experiences and advocate for accessibility within the creative fields. In her recent work, she has embarked on an interactive augmented reality illustration project called "leterfrms," empowering dyslexic students and individuals by providing a platform for self-expression.