Skip to main content
Service Design (MA)

Sojeong Ko

Degree Details

School of DesignService Design (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Stevens Building, Second and third floors

Sojeong(Crystal) Ko

I’m passionate about smoothing out complex User Experiences, translating ideas into User Interface design, and creating meaningful interactions. Ultimately, I would like to build intelligent and interactive design skills focusing on dynamic systems within socially innovative services.


London is striving to achieve net carbon zero in 2030. Transportation, as a major driver of the total emission needs to be transformed. According to this goal, TfL has identified five key user groups in the electrification process. Among the five groups, we choose to focus on the London taxis and their drivers because this group of proud, professional city ambassadors is transitioning from old petrol or diesel cars into electric vehicles. And the process may not be easy.

Research and Interviews
User Journey Map
Key Insights
Problem Statement and Mission Statement
Value Proposition
Key Mechanism
Main Screens
Design Concept_WIP_CID