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How We All Caught the Chicken Flu, Commissioned The Food Standards Agency on behalf of HM Government

In 1980s Britain, a new wave of Fast-food restaurants opened in the UK, adopting a familiar aesthetic to the previous successful American fast-food restaurants. The sudden and continuing growth of these restaurants has come from their affordability and decent quality to value ratio. Juxtaposing more traditional British high-street food, a ‘Fish and Chips’ shop, the now commonly referred to, ‘Chicken and Chips’ shop, is now the simulacrum taking precedence over the original. Consumed regularly within the UK, Chicken and Chips is now a household favourite among the average consumer in the Commonwealth, and United States. The Chicken can be barbecued or roasted but is more distinctively known for being served deep fried, often accompanied by a side of fried chips or French fries. A standard serving includes both Chicken and Chips in a small rectangular box, lined with a piece of greaseproof paper; often with a small wooden pick to eat with, a sachet of salt and pepper and never the right amount of ketchup. Other sauces or added condiments can include Mayo, Vinegar, Hot sauce, BBQ and, most notoriously, Burger sauce. Sauces are an important element of the Chicken and Chip shop experience, highlighted by American chain ‘Chick fil a’ and its named sauces. Although not available in the UK, a close equivalent to this the McDonald’s new Cajun sauce. In 2012, Chicken and Chips was added to the UK consumer basket for calculating inflation. The Market Basket/Commodity Bundle is a list of fixed items in various proportions used to track the movement of inflation in a specific market or Economy. The basket is used to track the value of currencies over a defined period, recognising Chicken and Chips as a conventional eating habit of the UK consumer since reaching over 10,000 shops in the UK alone. Its most common use is to track the progress of inflation in an economy or specific market which measures change in the value of money over time. A market basket is also used with the theory of buying price parity to measure the value of money in various places.

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