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Visual Communication (MA)

Leeo Li

Leeo Li is a digital artist and brand designer, born and raised in China. After graduating in BA in Visual Communication from Communication University of China, he continued his studies in the Experimental Communication pathway at the Royal College of Art. Leeo has a passion for and extensive experience in the fashion industry, having worked for a number of fashion brands, including for GQ magazine, as well as being involved in the start-up of several new fashion brands.

screenshot of 3d modeling interface, process record

Leeo enjoys cross-media practice using graphics, 3D modelling, moving image, installation, and interaction to make connections between design, art, society, emotion and fashion. In particular, Leeo's recent projects have focused on virtual fashion and the metaverse.

 
This film uses the volcano as a medium to express the emotional state of people with anxious attachment in different three stages of the relationship. The character is connected to the energy of the volcano, with which he has a cross-species dialogue and empathy.
a digital character and a butterfly in the snowy mountains
a digital character and a butterfly in the snowy mountains
a digital character and a butterfly in the snowy mountains
SCENE #01 DORMANCYThe character is sleeping in the snowy mountains and silence before the eruption, murmuring and waiting. This scene symbolizes the anxiously attached person's state of yearning, anticipation and insecurity and vulnerability prior to a relationship.
a digital character and a butterfly in front of the volcano
a digital character looking at the volcano
a digital character and a butterfly in front of the volcano
SCENE #02 Eruption The character heard the voice of the volcano and saw it erupt out of control as the butterfly rushed into the flames and smoke. This scene symbolizes the uncontrollable nerves and explosive emotions of people with anxious attachment in a relationship.
a digital character with a butterfly looking at the ruins
a digital character looking at the ruins
a digital character and a butterfly in front of the ruins
SCENE #03 RuinsThe volcano engulfed everything, leaving only silence and darkness once more. The scene symbolizes the exhaustion and sadness of people with anxious attachment after being consumed by a failed relationship. Meanwhile another round of waiting for love is entered, caught in a cycle.

Project Description

The constant longing for love, loss of control and disappointment leave the individual with anxious attachment in a constant state of instability, which has similarities to the unpredictability of nature and the potential for explosive confrontations in the form of volcanoes.

Meanwhile, the infrasonic wave of volcanic activity is similar to the frequency of human brain waves during emotional changes, at 0-20Hz and 0-30Hz respectively, so it is a wonderful connection that the change of scene in this film is accompanied by a change of emotional state.

This film shows the underlying tension, emotional turmoil, and exploration of human connections through different scenes.

Through this project, I hope to awaken empathy for people who experience emotions generated by anxious attachments, and at the same time prompt them to reflect on their emotional value judgments and self-redemption.

At the end, I would like to express my gratitude and respect to French volcanologists Katia and Maurice Krafft. It was their obsession and love for volcanoes that inspired me to do this project. Their pursuit of dangerous beauty cost them their lives, a life of unparalleled greatness and bravery. I am grateful to them for leaving us with so many precious and wonderful records and images of the volcano.

Medium:

film, 3d modeling, sound

Size:

00:02:30