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Visual Communication (MA)

Kyubin Hur

Kyubin Hur is a visual communicator based in London and Daegu, specializing in editorial, branding, and conceptual design. As a visual communicator, Kyubin strives to bridge the gap between artistic practice and the audience by incorporating logic into his work, ensuring intuitive understanding of the results. He finds satisfaction in effectively conveying his intentions and the content of his work to the audience.

He has been interested in humanities and Philosophy of Language. Within this broaden and vague study area, He delves into the profound questions that have crossed the minds of individuals, yet prove challenging to articulate in words, and seeks to address them through the power of visual elements.

Profile of Kyubin Hur.

"We make conversations like we breathe..."

"Cupmmunication" focuses on the inherent activity of "communication" itself, which we consider as natural as breathing. It is inspired by personal experiences with language barriers and the challenges of communicating in a foreign language and different cultural backgrounds. Communication, often overlooked due to its ubiquitous nature, is the very essence of the project, aiming to bring awareness to this fundamental aspect of human interaction.

Through the use of cups and threads as symbolic representations, the project offers a tangible and visual interpretation of the complexities within human interaction. In order to visualize and materialize the intangible nature of communication, the characteristics of the symbolic objects are arranged by analyzing and defining their meanings. Cups, symbolizing mouths and ears, signify the individuality and personal connection inherent in communication, while threads act as lines of connection, representing the interplay and exchanges between communicators.

Symbols made from cups and thread to visualize various phenomena of communication.
24 graphic symbols which apply to the system of symbolic meanings of the object cup & thread, visualizing various phenomena of daily conversations.
real symbol of the word "channel"
real symbol of the word "burden"
real symbol of the word "disconnected"
real symbol of the word "open ending"
open ending
real symbol of the word "mumble"
real symbol of miscommunication
real symbol of the word "telepathy"
real symbol of closed/open
4 of speakers made with cups
real symbol of contexts made of linetape
one of the conceptual images of cups and threads
to illustrate that we are surrounded by the communication world.
We are surrounded by the communication world.
upper side of the poster
full size of the poster
greyscale of the upper side of poster
publication work main iamge
pagee of signified and signifier of cup
page of geometry
pages of form and nature
examples of the cover
the illustration page

Anatomy of objects

Publication of the illustrated guidebook of geometry and the meanings of the symbols for each object, cup and thread.

It helps to understand the origin of the symbol icons of "Cupmmunication".

Cup to Cup

visualization of how we are communicating in daily life.

A communicator as a cup, it simply explains how we are engaging with each other, by holding a thread which connects to the other side.

The movement rolling and winding a thread in this conceptual video express the hand gestures during a conversation.