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Digital Direction (MA)

Keke Huang

Tattooed man
Tattooed man
Tools for tattooing
Two tattooed men

The disappearing cultural symbols of skin is a documentary and VR sharing the story of Dai tattoos to promote cross-cultural understanding and appreciation, introduce the unique cultural practices of Dai tattoos to the wider world and promote inter-racial dialogue. Using body image disturbance, BID, as a theoretical basis and the fading tattoo culture of the Dai people in Xishuangbanna as a narrative tool, the film explores the relationship between body imagery and ethnic cultural contexts by exploring the vanishing tattoo culture of the Dai people, while gaining a better understanding of how cultural values and norms shape the way individuals perceive and experience the body, and the aesthetic inclusive and diverse understanding.

Tattooing is a sacred event for the Dai people, and this ancient and unique beauty of tattooing has undergone many cultural changes. It has developed to the point where fewer and fewer people are getting tattooed in Dai, and after the older generation has passed away, Dai tattoos will become a relic of history.

This project seeks to explore the freedom of the body's skin and the cultural attributes of tattooing, seeing the traditional Dai tattoo as a breakthrough in breaking through social conditioning to explore the physical and social nature of the body.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

A woman being interviewed

Keke Huang is an illustrator and digital artist based in the beautiful Xishuangbanna Prefecture in China's Yunnan Province. Growing up in this culturally rich region, she has always been influenced by the vibrant colors, intricate patterns, and diverse flora and fauna that surround her. These elements often appear in her work, reflecting her connection to nature and the local culture. With the rise of digital media and software, she has experimented with digital art as a medium for self-expression and storytelling. Her goal is to create captivating and immersive experiences that transport the viewer to new worlds or evoke deep emotions