I was born and raised in Korea. Since I was young, I have liked to draw, so I entered an art high school and decided to become a designer. Later I entered Ewha Womans University to study and began to think about my role as a female designer. In the middle, I took a break from university, studied in England for half a year, studied in the Netherlands, and came across the design and ideas of the wider world. After graduating, I built a design career by working in small studios, agencies, and a large company. However, I was disappointed that the design I did in there did not contain my thoughts, so I came to the Royal College of Art to expand my world and to add my voice to my design.
Joo Yeoun Yoo
The feminist words in the 70s called The Personal is the political by Carol Hanisch that I saw while preparing for the exhibition in college shocked me. I never thought I would find a social problem with an individual, but after seeing the phrase, I came to think about what problems I had and how I would convey these problems to a society based on my experiences.
From the language I use as a habit to my daily routine, I realized that the problem of discrimination was traditionally followed and inherited. I ask people who see my work to break away from it. "Is this normal? Is this right? Is this the best we can inherit?" I want people to see, touch, and experience my work and communicate directly and indirectly. I hope a little question arises in my mind after seeing my message.
Rather than a propaganda approach of injecting ideas into someone, I would like to ask more powerful and enduring questions, showing satire, humour, and reversal. If you believe that the discrimination problem has disappeared, why do I still have to experience those problems, and whether you feel the same way?