Nowadays, Genz is at a life crossroads. The final year before graduation is tough, particularly during their internship period. Many of them started their careers in fractured hybrid or remote work environments at the height of the pandemic. They’re in an experimental phase where they’re still figuring out what they want out of a job. But they’re more passionate about finding a working model that aligns with their personal values, and they want to live to work and not work to live.
While previous generations have accepted the 9-5 as a necessary evil, and even glorified the cult of productivity, GenZ is quietly quitting, pushing back, and searching for new modes of work that won’t leave them overworked and unfulfilled. And that’s where digital nomadism comes in. The opportunity to work wherever you want, all while massively improving your work/life balance, which perfectly suits the ideas of many Genz entering the workforce.
「D-Nómads GO」is inspired by the game Pokémon GO, which encourages Genz to just leave for their pale and powerless 9-5 work style. This project aims to provide Genz who are in their final year of internship stage before graduation with a real experience of tasting digital nomads, embracing the whole world, expanding networking resources, developing independent ability, gaining an unbeatable advantage and finding your satisfying future working model. This time, you can take charge of your future career!