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Digital Direction (MA)

Chenyue Bi


digital media

With the advancement of remote technology, people have gradually surpassed geographical limitations, freeing themselves from the distress of loneliness and emptiness. This form of social interaction to some extent fulfills the need for isolating the physical self while establishing connections. However, virtual socialization simultaneously disrupts our observation of facial expressions and body language.This condition leads us to prioritize the presentation of our personal image online, neglecting real-life interactions. Virtual socialization abstracts communication between individuals into interactions between selectively constructed representations.

This study explores the distortion and symbolization of communication brought about by electronic screens as a substitute for reality. It also invites viewers to reassess the impact of two-dimensional screens in an atomized society on community relationships.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

personal photo

Chenyue Bi is a digital artist and designer from China. She is interested in exploring the relationship between people and society, nature and the possibilities for the future of humanity.

She likes to combine knowledge from different disciplines to digitally reconstruct real problems. Through immersive digital experiences she hopes to provoke reflection on social issues.