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Visual Communication (MA)

Zhuoya Chen

ᴄʜᴇɴ ᴢʜᴜᴏʏᴀ (sometimes) is a graphic designer, who is working with multi-media image descriptions.𓁨

In her practice, the visual narrative and communication is usually conducted through the utilization of images and typography. She seeks to explore the relationship of perceptual behaviour and images in a multi-media context, thus advancing the study of the functionality of graphic images in transmitting information.

My head on red background

The current study revolves around perceptual behaviour in relation to 2D and 3D images.▭

This project is an exploration of the operational modes of image perception. It examines the ways in which visual information is perceived in artificial spaces. It focuses on our perception of representational or artificial images in digital media.

The act of gazing is a form of interpersonal perception. The visual space created by the gaze is essentially relational and is defined by the changing act of gazing between subject and object. The eye, of course, is the most direct medium through which we perform the act of gaze, to artificial images in the digital era - more ways of gaze perception. We use more media for a wider range of gaze behaviours to occur, our gaze space moves from the private to the public, from the cubic to the flat, and We can use any visual object to symbolise information for communication.

The act of gazing flatly allows our perception to transform from a site-specific way of perceiving information, which can only be received by the naked eye, to be flattened into symbols that represent the public space of gazing - different media places where information can be visualised and perceived. Like a picture, its edges extend from eyesight to visual holder, from where to everywhere. The human-made frame of the image is the intersection of the pictorial area and the surrounding property area, which defines and empowers the way the image is communicated, and is where the information is most centrally produced and received.

symbols, three space monoliths
Flatter, And Further Away✳1
symbols, three space monoliths
Flatter, And Further Away ✳𝟤
Fonts typesetting
EDGE
Visual experimentation with type in a prescribed rectangular frame
Frame
Visual experimentation with type in a prescribed rectangular frame
EDGE, Frame Experiment
Visual experimentation with type in a prescribed rectangular frame
EDGE, Frame ExperimentExplores the ability of artificial image frames to convey information in a graphic system. Based on the research of Flatter, And Further Away.