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Digital Direction (MA)

Yajie Shan

Yajie Shan is a digital artist and new media designer, she has a wide range of interests in digital art and visual communication, and a passion for games, 3D film and immersive experiences.

She is dedicated to creating immersive experiences, using technologies such as 3D film and Virtual Reality to transport viewers to a new artistic world where they can deeply feel the emotions and meanings conveyed by the work. Her works mainly explore and focus on sociological themes, critically thinking and expressing the pressing issues of contemporary society through digital art forms. Through the interaction between her works and the audience, she hopes to cause them to think deeply about social issues and stimulate their desire for a deeper exploration of the contemporary human experience.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

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In today's age of information overload, we swim in a constant sea of information that is often copied, contaminated, plagiarized and circulated, resulting in a dearth of authentic content. People are addicted to generative AI as a new way of production without realizing its potential impact on our thinking and behaviour and continue to tirelessly provide it with data and feedback.

This project uses 3D film to creatively explore the relationship between generative AI, information overload, and pollution. Through immersive experiences, viewers are encouraged to consider their roles and responsibilities in the digital age, deepening their understanding of the impact of information overload and pollution, as well as the potential risks and challenges associated with generative AI. Also examines AI’S Unsustainable Water Use.

 
Circulation of generative AI, information overload and pollution.
Launch Project
Circulation of generative AI, information overload and pollution.
3D film to creatively explore the relationship between generative AI, information overload, and pollution.
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"Resonance and Remnants" comprises a 3D video and immersive experience, exploring generative AI, information overload, and pollution. It prompts viewers to reflect on digital age responsibilities, fostering an understanding of information overload, pollution, and risks in generative AI.