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Digital Direction (MA)

Xinyi Lai

Xinyi Lai is an interactive artist and storyteller from Jingdezhen, China, currently active in London. Her artistic practice centers around the intricate connection between humanity and the natural world.

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Utilizing a diverse range of mediums including physical production, video, interactive techniques, and modeling, She creates immersive experiences that invite viewers to delve into pressing ecological issues. She firmly believes in the transformative potential of storytelling, using narratives to foster awareness, empathy, and a sense of collective responsibility towards our environment.

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Project Description

At least 11 million tonnes of plastic is dumped into the sea each year, accounting for 85% of total marine litter. Numerous species of plankton have remarkably adapted to survive and even thrive amidst the floating plastic debris that constitutes the extensive The Great Pacific Garbage Patch.

"Reproduction" represents an interactive installation and film that embodies the ongoing self-absorption and evolutionary responses of plankton within the prevailing ecological context. Its primary objective is to convey to the audience the intricate relationship between plastic and organisms, as well as the environment, fostering heightened sensitivity toward these intertwined themes. This project aims to draw attention to the pressing marine ecological issues of our time, wherein the fundamental processes of biological reproduction and evolution have become inseparable from the omnipresence of plastic.

Installation
This interactive installation symbolizes the phenomenon of jellyfish absorbing plastic and highlights the escalating global warming crisis we face today.
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Project Description

This project explores communication and the understanding of others' intentions in both physical and digital spaces, assisted by an interactive installation involving different verbal and non-verbal cues, as well as the technology we often use. The loss of translation of intentions in digital lifestyles can be considered an important issue to be addressed as it can have a significant impact on personal and professional relationships. This project examines the use of digital technologies such as artificial intelligence and live transcription to assess what they mean for the future of human communication.