Kyubin Hur

Kyubin Hur is a visual communicator based in London and Daegu, specializing in editorial, branding, and conceptual design. As a visual communicator, Kyubin strives to bridge the gap between artistic practice and the audience by incorporating logic into his work, ensuring intuitive understanding of the results. He finds satisfaction in effectively conveying his intentions and the content of his work to the audience.

He has been interested in humanities and Philosophy of Language. Within this broaden and vague study area, He delves into the profound questions that have crossed the minds of individuals, yet prove challenging to articulate in words, and seeks to address them through the power of visual elements.

"We make conversations like we breathe..."

"Cupmmunication" focuses on the inherent activity of "communication" itself, which we consider as natural as breathing. It is inspired by personal experiences with language barriers and the challenges of communicating in a foreign language and different cultural backgrounds. Communication, often overlooked due to its ubiquitous nature, is the very essence of the project, aiming to bring awareness to this fundamental aspect of human interaction.

Through the use of cups and threads as symbolic representations, the project offers a tangible and visual interpretation of the complexities within human interaction. In order to visualize and materialize the intangible nature of communication, the characteristics of the symbolic objects are arranged by analyzing and defining their meanings. Cups, symbolizing mouths and ears, signify the individuality and personal connection inherent in communication, while threads act as lines of connection, representing the interplay and exchanges between communicators.