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Digital Direction (MA)

Junyi Huang (黄骏壹)

Junyi Huang(b.2000)a Shanghai-based Metaverse artist and fashion illustrator, is also a Web3 DAO Founder. With a keen interest in exploring the intricate dynamics between the web and community, he continually pushes the frontiers of the impending decentralized future. Drawing from fashion and ACG (Anime, Comics, Games) culture, Junyi masterfully synthesizes these influences, creating groundbreaking and intellectually stimulating artwork that encapsulates the spirit of futurism.

His innovative creations shed light on uncharted technological utopias, bridging the distance between technology and human connection in our rapidly growing digital world. Currently, a student at the Royal College of Art, Junyi’s work has gained recognition from prominent entities such as the British Royal Family and the BBC. His pieces have been showcased during the Coronation of Charles III and Camilla, which are part of private collections.

Major collaborations to his name include distinguished brands like Hermès, DIOR, Starbucks, Kimberley Diamonds, and the Asian Girls Club. His commitment lies in pioneering new art forms within the Web3 space, with a focus on digital platforms for East Asia culture, Eastern Blockchain, Metaverse gaming, and virtual city-state development.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

Artist Metaverse Incarnation

"Nebu-fornia" is a groundbreaking Gen Z community project that perfectly embodies the spirit of Web3. This project innovatively blends post-colonial theory and a vision of a technological utopia, diving deep into the heart of a lively new city-state teeming with Anime, Comic, and Games (ACG) culture.

Inspired by nebula theory and the philosophical insights of Gilles Deleuze, the project creator, Junyi, envisions a cyber nebula that represents the future of East Asian communities. Here, smart contracts form the digital threads that interconnect people and communities, establishing instant trust and facilitating smooth interactions in this futuristic society.

'Fornia', the latter part of the project, draws its inspiration from Web3 memes and the unique Californian vibe. This creative fusion sparks collective imagination for a potential cross-disciplinary digital network or infrastructure. It reflects the possibility of a decentralized future where technology and society exist in seamless harmony.

A unique aspect of "Nebu-fornia" is the level of participation it encourages from its audience. Viewers are not passive observers but active participants, engaging personally with the project, gaining digital rights, and exploring a fantasy city-state through the lens of a video game. As they navigate this digital realm, they encounter different elements and forces that encourage them to ponder the untapped potential of an as yet unrealised digital realm.

The project also underscores the sustainability of digital assets, such as NFTs. By encouraging audience participation, it fosters a sense of digital ownership and brings attention to the tangible value of digital assets.

In essence, "Nebu-fornia" is an inventive and cutting-edge project that blends art, technology, and community in a way that is quintessentially Web3, shining a light on the future of digital assets and sustainable digital cultures.

 intertwines Web3 principles and post-colonial smart contracts in a video game artwork symbolizing the 'nebula' of future
 intertwines Web3 principles and post-colonial smart contracts in a video game artwork symbolizing the 'nebula' of future
 intertwines Web3 principles and post-colonial smart contracts in a video game artwork symbolizing the 'nebula' of future
Community Impact