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Digital Direction (MA)

Jiafeng Qu 瞿嘉锋

Jiafeng Qu 瞿嘉锋

video media artist, avant-garde film director

He currently active in London, Shenzhen, and Hong Kong. He specializes in immersive, multimedia-based spatial image interactive art with a grand narrative perspective. His works often emphasize the fusion and connection between grand narratives and personal emotions from anthropological and sociological angles. His work incorporate an element of ineffable divine power, intertwining with the overall societal changes and principles of self-engineering. Qu Jiafeng's artistic vision underscores the cultivation of character, the initiation of action, the observation of societal energy, the promotion of mind-body integration, and the integration of personal and collective perspectives. He obtained dual bachelor's degrees in Art and Literature from Hubei Institute of Fine Arts and Zhongnan University of Economics and Law and currently pursuing a master's degree at the Royal College of Art.

Degree Details

School of CommunicationDigital Direction (MA)RCA2023 at Battersea and Kensington

RCA Kensington, Darwin Building, Lower-ground and Upper-ground floors

Photo

Jiafeng Qu's artistic oeuvre exudes an commanding emotional force. While firmly rooted in the observation and contemplation of human society, his creations manifest an extraordinary equilibrium of serenity and objectivity. This distinctive approach to narrative innovation renders his works enigmatic, challenging viewers to fully grasp their essence. Through the seamless amalgamation of singular lighting, evocative hues, technology, and evocative imagery, his creations give rise to an intricate tapestry of emotional density, resounding within spectators and inciting profound introspection.

Mastery in diverse artistic forms, such as moving images, 2D/3D animation, VR/AR/XR, and interactive hardware technologies, distinguishes Qu Jiafeng's artistic prowess. By embracing abstracted elements of nature and an abundance of metaphors and symbols, he breathes life into immersive spatial installations that subvert traditional narrative paradigms. Comparable to a surgeon's precision, his creative approach meticulously dissects the collective fabric of society, wielding a sharpness that is both incisive and frigid. Rather than overtly criticizing specific phenomena or events, Qu Jiafeng channels abstract feedback through an objective and compelling lens, inviting viewers to participate in an engaging dialogue.

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The Rebellion on Crow Hill

In my perspective, nostalgia transcends the boundaries of homeland and unattainable yearning, evolving into a persistent preoccupation with the limitations of human existence and the absence of freedom. It represents a profound longing for a bygone space-time, where the present moment can only be fully grasped by descending into the abyss between the fragments of our lives and the impending future.

This experimental film seamlessly blends 2D animation with live-action footage, employing a deliberate separation of narration and emotion. The 2D animation serves as the storyteller, guiding the audience through the narrative, while real footage is utilized to convey the rawness of emotions. The overall narrative style accentuates a sense of powerlessness and the struggle through poetic expressions. Rather than relying on explicit logic or linear storytelling, the film employs metaphors and contrasts to underscore the disorientation and alienation experienced by individuals who can no longer reconnect with the essence of harmonious coexistence with nature. Furthermore, it captures their melancholic attachment to past spaces and times. The film transcends external actions, conflicts, or events, aiming instead to express the ideas that reside within people's hearts and provide a narrative on life itself.

While the film draws inspiration from my specific experiences and surroundings, its essence transcends geographical and temporal boundaries. It is a deeply personal exploration of the human condition, capturing the universal yearning for connection, identity, and a place to call home. In conclusion, my film is a heartfelt exploration of nostalgia, born from my own journey and reflections. It invites the audience to delve into the depths of their own emotions, to contemplate the complexities of longing, and to celebrate the beauty and resilience of the human spirit.

Medium:

Experimental animation, potry film and installation

Size:

10 meters * 5 meters
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Fold Nearby

The nearby is a collection of spatial and temporal human perception and presence of nearby things, an important memory or data that creates a close connection with the real world, a space between the very near and the very far, people always neglects the space in between, and as a result fail to recognize how the social world is concretely constituted through interconnected differences. The nearby transformed the "nearby" in the sense of our direct physical perception into a data-based "nearby." The "nearby" is not simply evaporated but transformed, and behind this transformation is the power of capital, a technical process, and a recombination of many interests. It will bring a new sense of "convenience" - what I want will come immediately. This convenience is a kind of immediacy and is a reflective ability to decline because it seems that everything is no distance.


Retrospect, Experience, Observation and Integration I will adopt VR and 3D technologies to reconstruct the possibility of the nearby and guide the audience to participate in our project to reconstruct our ‘the nearby’ memories in digital space, to evoke the ability to bridge differences and build trust and love in the ‘the nearby’. I hope to generate a 3D experiential ‘nearby’ story field through the "nearby" memories of the different people, and to guide people to understand and experience the process of disappearing and reconstructing the "nearby" space. The audience can immerse themselves in any space and observe our "nearby" story from a three-dimensional perspective through the models, voiceovers, ai music and words in the space. After that, the audience will generate their own nearby memories and light up their own nearby wafers with the assistance of the creative staff, and finally complete the reconstruction of the nearby as a basis for reflecting on their life experiences.

Medium:

AI, interactive installation, XR

Size:

300cm*300cm
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